New-Ray Toys Company Limited is a Hong Kong-based company, specializing in the design and manufacturing of die-cast and plastic toys. Established in 1987, New-Ray is expanding rapidly with offices being set up in the United States and China.

The Hong Kong hub is where we formulate our international business strategies, undertakes research and new product developments and formulating marketing campaigns.

New-Raywarren1quotes philosophy has been to mold warren1quotereal lifewarren1quote as toys, fun to play with and also have educational value.

The continuous expansion of the companywarren1quotes business and worldwide distribution of our products is served and supported by our massive vertically integrated manufacturing plant located in Dong Guan, Southern part of China. Linking the hub and manufacturing plant, we have integrated an advance computerized data system to achieve a smooth and accurate flow of information from sales to production planning to delivery. The state-of-the-art factory has sophisticated printing machines that produce products with complex graphic designs in excellent quality, and making creative packaging. The factory is fully developed with cutting edge technology, all at one location, that enables New-Ray to maintain good production control, absolute product quality assurance, expeditious delivery lead times, with all New-Ray toys accounted at very competitive prices.

Die-cast scale models are one of the best highlights of our extensive product lines. With over 200 licenses, there are more to come. We are determined to increase licenses range and are fully committed to investing sumptuous amount on licensing. One of a successful marketing philosophy is warren1quotealways giving choiceswarren1quote to customers. We do not only aim at giving extensive choice of licenses, we also produce a wide range of die-cast models such as cars, motorbikes and trucks scaled down to various sizes to suit adults as a collector item, or children of all ages to play with. Scale models are also further extended to play sets.

At the new century, New-Ray introduced a new corporate and brand identity. The symbolism of light rays within a strong graphic device representing the letter N reflects the companywarren1quotes young, dynamic, creative and innovative approach to the business. We are set on creating greater awareness of the brand name so that business partners take pride in associating with our wave of strong brand exposure, achieved from high-budget marketing campaigns. Branch offices will also take advantage of the hype by introducing the rising brand into giant chain stores and toy specialists globally.

US Headquarter/Distribution Center

New-Ray Toys (California), Inc.
5407 Daniels Street
Chino, CA91710
Tel: (909) 590-0801
Fax: (909) 590-0831
Toll Free 877-8NEWRAY (863-9729)

Hong Kong Headquarter

New-Ray Toys Co., Ltd.
Unit 9, 12/F., Houston Centre, 63 Mody Road,
Tsimshatsui East, Kowloon, Hong Kong
Tel: (852) 3191 9828
Fax: (852) 3191 9900

European branch offices

New-Ray Italia s.r.l.
Viale Italia, 37, 20020 Lainate, Milano, Italia
Tel.: 39 02 9379 9595
Fax: 39 02 9379 6058
Email Address:

New-Ray France Sarl
Zone dwarren1quoteactivite Les Levees 38470 Vinay, France
Tel.: 33 6 79 29 94 84
Fax: 33 4 76 36 06 71
Email Address: